Every few years I think it’s important for companies to take a “long hard look” at themselves.
And that’s exactly what we’ve done at Washington Brown in creating our new website.
It’s taken over a year from start to finish, and there were times during the process that I wanted to pull out what hair I have left!
Analysing your own brand and defining what separates you from the competition was confronting, but ultimately rewarding.
It helped us to re-define our core values and focus on what makes us “The Property Depreciation Experts”.
In doing so we have taken our website to a standard that reflects the level of service we endeavour to bring property investors every day.
This included updating our Tax Depreciation and Online Quote pages, making them really simple and user-friendly.
Under the “Education” tab of the new website, you’ll see our updated Blog, QS Corner and be able to download the free Depreciation App and Renovation App.
And the same principles can be applied to your property portfolio as well. Every few years, it’s important that you consider your options and analysis whether your investments are working for you.
Think about both your short and long-term goals and whether your investments are best serving them.